The Connection
For UFCW, nothing is more important than their members. So we knew early on that we would put real UFCW experts front-and-center. We wanted to showcase their skills, their knowledge, and most importantly, their personalities. With this in mind, we provided them with a platform to speak to the audience the same way they interact with customers and stakeholders on the job every day. This level of authenticity makes the videos not only more helpful to the audience, but also more engaging.