Plastic is a part of our everyday lives. From drinking water, to keeping our loved ones healthy, plastic plays a critical role in the way we experience the world. This positive impact of plastic in our day-to-day lives can be challenging to showcase. Marriner Marketing came to us with a unique challenge to highlight PLASTICS’ positive impact.
We knew that the best approach for Marriner would be piece that was emotional, engaging, and left a lasting impact on the viewer. The viewer needed to walk away feeling the impact plastic has, focused in on one story that resonates deeply.
We chose to focus on a cinematic approach, capturing a moment. The moment shows a moment many treasure, sentimental between a father and daughter. This focus was chosen to show what’s really at stake – at the end of the spot, you see that the daughter has a plastic heart value that is making this incredible moment possible.
The resulting video turned out to be a cinematic, captivating moment between a father and a daughter on a fall afternoon, that highlighted the positive impact of PLASTICS and rolled out dynamic new branding.