Capital One needs to attract the brightest minds to their Strategy and Business Analyst Groups. In 2012, they wanted to create a recruitment video that showcased the opportunity Capital One provides to young analysts graduating from the top schools in the country.
The best way to showcase the opportunities of working within the Strategy and Business Analyst teams was through a series of candid interviews, high-energy music and quick cuts. These high-energy elements represent their corporate culture, while engaging b-roll revealed a work environment that makes potential applicants envious.
Capital One welcomed us with open arms for a four-day shoot at their corporate headquarters in McLean, Virginia, and their company suite at Camden Yards. They were even nice enough to let us hang cameras off the side of their 14-story roof for some time-lapse opportunities.
After winning a few awards, and with thousands of views on Facebook, the Strategy and Business Analyst Groups still utilize the videos during recruitment events.