The web is becoming more and more focused on niche communities. We are constantly identifying places on the web that are aligned with our interests. These communities come into play with both our personal and professional lives.

The niche sites that offer engaging web video content have the ability to attract and retain loyal viewers. The combination of dynamic web videos and an engaged audience is a major opportunity for advertisers. Small businesses just need to focus on creating effective online video ads targeted towards their niche markets.

Recently, I spotted an article on that included a video discussing the CPM rates for pre-roll ads offered on local newspaper sites. Gannett, which is the largest newspaper group in the country, reports CPM (cost per thousand video views) rates of $40 – $50 on smaller market niche sites with a loyal audience. The full video is available below.