Ipreo is a private capital markets (PCM) group whose mission is to drive a new level of data flexibility, quality and control that enables private capital markets to automate the collection and storage of data that will ultimately help the organizations to gain value, enhanced visibility, and increase allocations. Ipreo PCM wanted a way to increase awareness and adoption rates among iLEVEL clients during the implementation process. iLEVEL, a key product offering of Ipreo, is a data collection platform designed for private capital firms.
Our team worked alongside the organization to develop a series of animated videos to highlight recent Ipreo acquisitions. The first video of the series illustrated the various benefits of the iLevel platform and helped the organization connect with private capital firms.
In order to demonstrate a brand new way of collecting data, our team used a series of simple icons and sophisticated text treatments. The animation sequences incorporated a playful style to allow the complex subject matter to come across in a simple manner.
Ultimately, we were excited to be a part of this project. We always enjoy the opportunity to simplify complex technical solutions and connect with target audiences. Currently, the series of videos is a part of the overall marketing and sales strategy of the organization and the content is featured throughout the organization’s website.
iLevel was a new product that needed a proper introduction. It was a challenge we enjoyed.
Chief Creative Officer