The Savan Group
Savan Group needed a culture, branding and recruitment video to showcase who they are, what they do, and what they stand for. They wanted something to attract new talent and help their company scale, as well as something to present to new clients. They wanted the video to showcase their unique culture, personnel and passion for what they do. The video needed to be different from all the other “About Us” consultant industry videos that fall flat and show only the surface of the business. The video needed to feel like Savan Group, and genuinely connect with the type of clients and prospective hires that not only appreciate their expertise and high quality work, but also appreciate their personality.
Savan Group has personality. Lot’s of it. They bring not only their expertise and stellar client relationship skills to the table, but also their unique culture and team members. Savan Group wanted a video that provided real insight into day to day company culture. They have a little fun while providing the highest quality of service to their clients – and it was our job to capture that. They wanted a different feel. Savan Group didn’t want ‘just another consulting group’ video. They wanted the video to ‘feel different’ and express their uniqueness.
The Savan Group
Savan Group’s Brand Anthem video continues to serve as an effective tool for recruiting efforts, brand representation, and boosting company spirit. The most immediate outcome of the video was the surge in employee morale – they were excited to be part of the video, especially production. The process gave people the opportunity to be part of something new, and provided the company an opportunity to involve their employees in an important initiative. Not only did it excite their team, but it served as an effective recruiting tool. Savan Group found a lot of potential hires and clients interest in getting a peek behind the curtain. They were searching their company Facebook page, looking for behind-the-scenes photos and glimpses into the company culture. So, Savan Group used the video to provide some insight into what it’s really like to be part of the team. That’s a huge reason why people are attracted to Savan Group. In such a competitive market, video plays such an essential role in offering people a look inside their organization. It allowed the Savan Group to showcase the diverse representation across their teams, the immense passion for what they do, and the work hard/play hard company culture.