AA-ISP
The
Challenge
The AA-ISP is an international association dedicated exclusively to advancing the profession of Inside Sales. The association engages in research studies, organizational benchmarking and leadership round tables to better understand and analyze the trends, challenges, and key components of the growth and development of the Inside Sales industry. The organization wanted to capitalize on a large event held in Washington, DC and develop a video to promote membership.
The
Connection
522 worked with the organization’s primary stakeholders to craft a unique interview-based video for promotional purposes. By interviewing a collection of association members with a real passion for the industry, we were able to capture the energy on-camera.
AA-ISP
The
Focus
The video, delivered in black and white, focused on the energy of the interviews. Multiple camera angles and quick cuts provided a kinetic environment. The diversity of interviews allowed the organization to emulate the growth and widespread impact of inside sales.
The
Result
The short video was used as featured content within the organization’s annual conference. Furthermore, the video serves as a major piece on the organization’s website and helps to depict the growing industry of inside sales.
“
As a member of the organization, it was awesome to be a part of this story.
“
Justin Brown
VP of Sales and Markting
