Scroll Down

American Society for Biochemistry and Molecular Biology

The
Challenge

The American Society for Biochemistry and Molecular Biology works to advance the science of biochemistry and molecular biology and promotes the understanding of the molecular nature of life processes. It’s members range from leading scientific thinkers to PhD students just entering their scientific careers. This diverse group of professionals are known for their tremendous dedication to their work.

The
Connection

Among scientists, peer review of on-going work and staying up-to-date on the latest scientific discoveries is essential to furthering the advancement and understanding of new breakthroughs that can have a tremendous impact on the human race. The work of Biochemists and Molecular Biologists’ have been responsible for incredible achievements such as increasing life expectancy, advancing cancer research, and increasing food productivity.

The
Focus

ASBMB’s biggest event of the year is their Annual Meeting. The meeting occurs in a fun, vibrant, collaborative environment. Our task was to capture this energy in the videos used to open the meetings over the past few years. We worked closely with the Marketing and Communications team to ensure the faces and images shown in the video were as diverse and vibrant as the community of scientists that make up the Society’s membership. To strike a balance between the enthusiasm and excitement brought on by new scientific discoveries and the serious nature of work in the biochemistry and molecular biology fields.

The
Result

Through a well crafted combination of graphics, member testimonials, stock footage, music and voice over, the ASBMB videos successfully drew the target audience toward a deeper respect for the professionals who diligently carry out the scientific method while striving to understand the wonderful and amazing way things work.

One of the videos in the series – the 2017 Annual Meeting Kickoff Video – was honored with a Hermes Creative Award symbolizing excellence in marketing and communications in the category for Electronic Media / Social Media / Interactive Media | Video Nonprofit.

Thank you again for the video! We really love it!

Allison Frick

Print & Digital Media Specialist
American Society for Biochemistry and Molecular Biology