When you think of press releases, chances are that you think of major events such as the grand opening of a business or the promotion of a new CEO. The reality, though, is that press releases can be used for a wide variety of things, including video marketing. In fact, brands that couple press releases and videos see an incredible boost in ROI on both.
In fact, a recent report from the PRSA 2013 International Conference in Philadelphia revealed that press releases with accompanying videos received 55.4 percent more views than those without one. This is causing many brands to re-evaluate their strategies. Why? Because brands have already invested in the creative process of making a video, and they want to minimize the extra cost to optimize and distribute a video news release.
Aside from more views, videos with a press release also got 36.1 percent more click links. This boosts referral traffic and results in longer viewing time on any given brand’s website. What’s even more interesting is that both the video and press release continued to drive traffic long after they were originally posted online. What does this mean for consumers?
Integrated Marketing Matters More than Ever
This is just a testament to the power of integrated marketing. By combining the power of your various marketing strategies, you can create a strong online foundation that attracts and retains customers. When it comes to integrating various components of your online marketing, few combinations are as strong as video content coupled with a press release. Here’s why:
Furthermore, the benefit of using a press release is that it might be picked up by other publications. This increases the exposure for both your brand and your video content. By getting your content in front of as many people as possible, you ensure that you video has the chance to generate the response you want. This also gives your brand the opportunity to build links and get more consumers visiting your site and checking out your video. So the next time you release a video, consider integrating it with a press release to drive traffic, attention, and your brand messaging.
Have you considered publishing a press release for your latest video content?