Using Social Media to Find Inspiration for Video Content

By now, everyone is on Facebook or at least has heard of it. Everyone has most likely heard of Twitter and Youtube. Overall, these are great ways to keep in touch with friends, stay on top of current news and get some entertainment value. Millions of videos are posted, shared, retweeted and emailed everyday. Although a lot of these videos shared are just designed for a good laugh, there are a few that are quite inspiring. I actually came across one of these videos the other day…

A Dramatic Surprise on a Quiet Square is a video produced by Turner Benelux which takes place in a little town in Belgium. Here is the full description by the owner:

“To launch the high quality TV channel, TNT in Belgium, we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text Push to add drama invited people to use the button. And then we waited…”

I actually found out about this video via a friend on Twitter. When I see someone make a post/tweet that has something along the lines of “This is hilarious” along with a video link, I”m usually curious and get excited to watch it. This is definitely one I am glad I clicked on.

From the beginning I was intrigued. Very dramatic, intense music over simple text made me extremely curious about what I was going to see. After the text, a few shots of a button with a sign that said Push Here for Drama were shown. The button was inspected by people that surrounded the area. The crowd grew increasingly interested in what would happen if the button was pushed. The build-up was perfect. You couldn’t wait to see what was going to happen. Once the first person pushed the button, the music stopped and sirens went off. I knew the video was going to be awesome.

Well, that’s it from me. I won’t go into detail about what happened (check out the video below), but it kept my interest the entire time (all 140 seconds or so). The video was a perfect combination of action and people’s reactions. I couldn’t help but laugh out loud in my office.

So sit back, watch, learn and get inspired. Make sure to be on the lookout for other inspiring video content through social media and set out to shoot something creative of your own!

Resources

Creating a video doesn't have to be complicated. Here are a few resources to help you along the way.

  • New to Video?

    A first timer's guide to
    producing video.

    Get the Book
  • How Much is
    a Video Worth?

    A complete guide to
    calculating the ROI of video.

    Get the Book
Do you want to connect with your audience?
Let’s Talk