Starting a video project can seem like a big task – there are a lot of moving parts and many things to consider. The first (and perhaps the most important) step is to get organized and focused during your planning stage so you can create a great video that accomplishes your goals. In order for your company’s message to be delivered to the right people at the right time, there are a few questions you should consider:
At 522 we place a lot of value on the story in each and every video we produce. The story is what connects with your audience and makes your video content standout in the crowd. But, what are some of the questions that need to considered when developing your story? Here are a few to get going:
Another one of the most important places to start is your audience. It is critical to define who your audience is and what they care about. Here are a series of questions you can use to jumpstart the process of confirming your audience:
Creating a video without a clear and defined purpose is a waste of time and money. Take some time to determine what impact the video should have on your audience. Here are some questions to consider:
The style of the video enhances the overall presentation to your viewer – it is what makes the video convey your message in a way that will resonate with the audience. To get some direction on the style, consider these questions:
Before you execute the project, you need to consider how the video will be distributed. This can affect certain aspects of the video. For example – if you intend to host the video on social media, a shorter and more casual style might work best. However, if the video is for a fundraising event, a more in-depth approach may be better. Consider these questions during the pre-production phase of your project:
Another item to consider is your budget. At 522 we’ve seen a wide range of budgets, and we can confidently tell you that it is possible to tell your story at different price points. Make sure that the firm you choose is transparent with their pricing and willing to work on what options will create the best quality video at the right price.
There are a lot of questions that need to be addressed before starting your video project, but don’t let it be overwhelming. Take each of these considerations one at a time. Asking yourself or your team these questions helps to focus your the vision for your video and prevents you from leaving any loose ends untied. If you’re interested in learning more about developing video content for your organization, check out our first timer’s guide to producing video.