WealthEngine helps clients find, understand and contact wealthy customers. As part of a brand refresh and website redesign, WE needed an overview video to explain their organization’s mission and create a connection with first time site visitors.
We wanted to showcase the people driving WealthEngine’s mission and showcase the human side of their business. A series of candid interviews provided the opportunity for the employees to explain who WE is, what they do, and why they do it.
The team at WealthEngine was extremely welcoming for the one day shoot at their corporate office in Bethesda, MD. We split the day between interviews and b-roll, visuals of WE employees working in a fun, spacious, fast-paced environment was essential in conveying the openness and collaboration that takes place throughout the organization.
The video was extremely well received by WealthEngine leadership, and now sits prominently on the WealthEngine homepage. It continues to play a major role in branding WealthEngine as an approachable partner for fundraising, marketing and business development professionals.