Pricing a Video is like Buying a House

After 13 years in the video production industry, we know a few things about developing, creating, and managing video projects. However, we’ve come to find that some clients want more explanation when it comes to these processes. There’s no doubt if you’re new to the video industry, the jargon can be difficult to understand.

Here at 522, we want you to be knowledgeable about our industry so you can understand all the details of your project. With that in mind, we want to equip our current and potential clients with the basics of how we handle sales, creative and management throughout the course of a project.

How are you going to do that? Good question!

We’re going to do it the only way we know how: video. That’s right, we’re starting a vlog. No, we aren’t going to tell you about our day, where we went, or what we ate. What we are going to do is share some video production secrets, teach you about our process, and have fun while doing it.

So we thought we’d start at the beginning. Every project begins with pricing. However, pricing can be a difficult concept to understand. Why do certain aspects cost more than others? Where did the final video price come from? Don’t worry, we got Chris Croston, one of our Account Executives, to break it down for you, in under 90 seconds.

Check it out!

 

Hey guys… it’s Chris with 522. One of the most common questions I get from clients is: How much does a video typically cost? Pricing out a video project is kinda similar to buying a house. The price-range for a house can vary greatly. It depends on how big it is, how much land there is, where the house is, like – are we talking waterfront property, or under power lines next to the town dump? Same kinda principle applies to video – it really depends on what you need and how it gets done. That’s why we typically develop estimates on a project-to-project basis.

A variety of factors go into pricing out a video. The type and amount of content are usually the biggest determining factors. Other key factors are if you require concept development, the size of the crew, number of days filming, where we’re filming, number of deliverables… that kinda thing. Most corporate video projects typically fall somewhere between $5,000 and $50,000. But we’ve had plenty of outliers on both ends… definitely on the high end. Definitely…

Hope that helps! We do have a price-range budget breakdown doc we can share with you, so hit us up if you’d like to learn more! Or, if you’d like us to develop a video that answers any other questions you might have – hit us up here!

 

Resources

Creating a video doesn't have to be complicated. Here are a few resources to help you along the way.

  • New to Video?

    A first timer's guide to
    producing video.

    Get the Book
  • How Much is
    a Video Worth?

    A complete guide to
    calculating the ROI of video.

    Get the Book
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