Wednesday - May 9th, 2012
Advertisers are getting picky about how they spend their ever shrinking marketing and promotion budgets. Broadcast television is losing ground in popularity as social media becomes the cool new kid in the world of digital marketing. However, companies are still making commercials, they are just airing them differently than they used to. (more…)
Monday - May 7th, 2012
Your website is the first impression that many of your potential customers will have of your business, so what does the first page say about your business? If you’re paying attention to your performance metrics, especially your bounce rate, then you should have a good idea about what your visitors think. With a bounce rate of 30% or lower, clearly you’re doing something right and people are digging deeper into what your business has to offer. On the other hand, if your bounce rate is hovering around 50% or higher, then it’s time to add something that will give visitors a little bit more incentive to stick around. One strategy that can work wonders is to add video to your home page. (more…)
Tuesday - May 1st, 2012
Over the last several years, the web video landscape has changed dramatically. At 522 Productions and 522 Digital, we used to do most of our Flash development in-house and relied heavily on our own custom video players to distribute/play video content on the web. But, as we continue to focus on storytelling and digital marketing, we wanted to find a better solution for our video hosting platform. (more…)
