Sunday - February 12th, 2012
Ah. I wanted to get this out earlier in 2012. But, it is still the first….just February 1st.
In any event, video marketing is nothing new, but we are expecting big things on the horizon for 2012 in terms of how often video is used to connect with customers or grow a brand’s fan base. (more…)
Wednesday - January 11th, 2012
Right now, the most popular ways to find information on the web are through a combination of search engines, social networks, and other online communities. We either search ourselves on Google or leverage our friends on Twitter, Facebook, etc. As content on the web continues to grow, it will become increasingly more difficult for us to find information. Most importantly, it will be harder to find information that we like.
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Wednesday - September 14th, 2011
One of the best parts of working with digital communications is that you get the opportunity to learn about new technology…constantly. We love when we have the chance to learn about cutting-edge products and develop marketing videos or product launch videos to support them.
Lately, I’ve been keeping my eye on all of these mobile payment technologies. Some of the major players like PayPal and Google Checkout are really trying to position themselves as leaders in mobile payments. Pretty soon, all of us will probably have a “digital wallet” of some sort and our shopping experiences will be driven by our mobile device. We will be able to view deals and search for products based on location. Then, we’ll be able to select the best value and purchase right from our phone.
