Wednesday - June 1st, 2011
The creative process is a very unstable thing. Once a designer is given an objective the proverbial clean slate is a mash of horrifying accidents, experiments and whatever we learned about color in the third grade. We make hundreds of caffeinated decisions at lighting speed, and in the middle of this subjective process we have to stop and show our work objectively to the client. The client critique can be a frightening task but can also be very rewarding. Here are couple things to keep in mind when receiving your next client critique.