Tuesday - August 9th, 2011
Written by: Tristan Pelligrino
Consumers are more educated and smarter about their buying decisions. We all know that. So, at the end of the day, what really matters when you are trying to decide what product to purchase?
Well, I’d like to chat about the experience I had with a recent purchase. I’m a huge fan of my iPad2 and have seen what happens if it is not protected properly. So, I went out on a search to find the perfect case.
Sunday - July 31st, 2011
Written by: Chad Vossen
On a humid summer morning, a white Chevy Astro van backs into a quiet loading dock – each of the van’s 136,000 miles glistening in the cloudless sky. The doors open. Gear pours out. Clients’ jaws drop.
It never gets old. No matter how many shoots we do, inevitably, our clients are always amazed at “all of the stuff” we bring. They gawk at our hand truck – pushed to its 500 lb. max. Stare at our cart carrying sandbags that collectively weigh more than they do. And eye the countless bags of equipment strapped to our backs.
Video production is just that – a production. It takes time and the right equipment to capture the perfect images to represent our client’s companies. But more importantly, it matters how we use that time and equipment to create the right images.
Sunday - July 10th, 2011
Written by: Tristan Pelligrino
Recently, there was an article posted on Yahoo Interpret that discussed the evolution of video and online video trends. The article was a follow-up on a study organized by Yahoo in 2009 that captured the ways online marketers could leverage video for marketing purposes.
Thursday - July 7th, 2011
Written by: Tristan Pelligrino
“Can you just film me at my desk?”
“Are you available to film a couple of people in our office?”
“What type of room do you need for your production crew?”
These are great questions. During a video production project, our clients ask these types of questions all of the time. When filming interviews or other content for an effective video, the environment is important.