Video production for the web - 2 Questions to get started
Added on 1204219544
Simple. I just need to take my DV camcorder out in the field, shoot a video and upload it to YouTube, right?
Wrong. Well, let's say it this way "It's probably not the best approach".
As with any video production project that we undergo, we like to start with 2 primary questions:
1) Who is the audience?
2) What is your message?
Pointing a camera and starting to shoot is not going to reach your target audience effectively - unless you get really lucky.
Instead, think long and hard about what you want to convey to your customers or your potential sponsors. Keep your message rather brief (less than 3 minutes is a good start) and to the point.