YouTube’s Creator Playbook has been a popular resource for video content creators everywhere. Now, Youtube has released 5 Playbook Guides specifically aimed for brands in Education, Non-Profit, Music, Media, and Sports. While YouTube’s Creator Playbook focused on optimization techniques for videos and tips for video creation, the Playbook Guides are specific lessons for brands in various industries. They lay out the current video production trends as well as the strategies that make each industry successful. For instance, a video in education is going to be vastly different than a music video. Brands serious about growing their presence on YouTube should download the appropriate guide and learn about the optimal strategies for their industry.
The highlights of each Playbook Guide include:
Artists or brands looking to become music producers on YouTube should optimize their channels for discovery, according to the specified Playbook Guide. To do this, artists and brands should:
If the musician is releasing an album or single, ensure that the channel is designed to display that information. Chances are that viewers will stumble upon a single video, and if they like it they will visit your channel. By placing any upcoming releases in the banner image or in your welcome video, new listeners are hooked on the spot.
Sports brands will want to enact Content ID on YouTube, according to the Sports Playbook Guide. This ensures that you get credit for every view even if someone else rips your footage and uploads it on YouTube. Sports brands should also consider the feature of going Live to broadcast sporting events. This gives teams the opportunity to engage fans in a novel, real-time way. Also be sure to list your channel under the Sports Category to increase your chances for being discovered. For more tips, check out the official guide here.
According to the Playbook for Education, this genre is extremely creative and provides many opportunities for professional educators and the do-it-yourself producers alike! Programming strategies for education on YouTube revolve around three main considerations: Content style, content scope, and programming strategy.
For style, there are two main options:
For other considerations and optimization techniques, check out the Educator’s Playbook here.