Virality. This is undoubtedly the goal of most video marketers, yet few ever achieve it 100 percent organically. By analyzing videos that have spread like wildfire across a large range of industries, we can predict statistical nuances required for video marketing success. Now, there’s no “viral marketing formula,” or else every brand would be engaged with this technique. But by understanding the common thread that unites successful viral marketing, it’s possible to better strategically plan your video content.
Of course, the science behind viral marketing isn’t exact, but there are many common similarities between videos that have gone viral and the responses they evoke in the brain. These responses that can be measured thoroughly enough to give a scientific explanation behind viral videos include:
Again, it’s impossible to predict whether or not something will become a viral video, but we can take control over the factors that are likely to increase the odds. Furthermore, viral marketing shouldn’t necessarily be your strategy or end goal. Many businesses don’t need a viral video in order for their video marketing to be successful. A local business, for instance, would be just as successful with 1,000 targeted views just as a national brand would be with a million.
Regardless, the most important consideration is to provide true value to your consumers and target audience through quality video content. There are many ways that a video can and should be promoted, but they can only be successful if the video itself is up to par. So ensure that your video marketing is made with quality content, and you’ll increase the effectiveness of the views you receive!